Making people famous: YouTube co-founders Chad Hurley (l) and Steven Chen. Photograph: Tony Avelar/AP
Hardly a day goes by now without the minting of a fresh internet celebrity. Some of them will no doubt go the way of Mahir Cagri and the Hamster Dance, but most no doubt hope that they are making their first steps towards mainstream stardom.
The latest case has been that of geriatric1927, a 79-year-old British man whose series of video diaries on YouTube have made him this month's most-subscribed video channel on the site. So far 213,000 people have downloaded one of geriatric1927's videos - more people than read the Independent on an average day.
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