Starbucks' long march into China has breached the Great Wall itself. Tourists will be able to drink cappuccino, frappuccino and other coffee concoctions at one of China's greatest cultural treasures after the Seattle-based company announced it had opened a shop at Badaling, 47 miles north of Beijing.
Today's news comes five years after Starbucks penetrated the Forbidden City in Beijing, a move resented at the time by some Chinese who objected to the intrusion of such an instantly recognisable symbol of American consumerism inside the centuries-old palace complex and a national monument.
But US food giants are now well entrenched in the Middle Kingdom. Burger King recently announced that it was moving into China, albeit a little late. McDonald's already has 600 outlets and KFC has 1,000. Wal-Mart, the US retail behemoth, has 47 stores with undoubtedly plans for more.
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