Wednesday, April 9, 2008

Soft spot for the soft top

Britain is a nation of sun worshippers. As soon as the summer sun starts shining, Britons start peeling: their clothes first, then their skin.

During lunch break, office canteens look like the decks of the Marie Celeste, deserted and forlorn. The employees do not want to stay indoors when the sun shines; they flock to the parks to sprawl on the grass in various states of undress in the pursuit of rays. The budget airlines Ryanair and easyJet thrive because Britons cannot wait to fly to sunny destinations in the Mediterranean from Palermo to Perpignan.

Now comes more compelling evidence of Britons' love of the sun. The Society of Motor Manufacturers and Traders (SMMT) today reports that sales of convertibles, which have more than doubled in five years to 117,000 last year, accounted for 6% of total car sales in May, a new record.

Business

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