Investors are understandably nervous of Tesco's decision to enter the US. Other British retailers have tried to crack the highly competitive American market with scant success.
Among some of the well-known UK brands that fared poorly in the US are J Sainsbury, Mark & Spencer, Laura Ashley and the Body Shop, so history is certainly not on Tesco's side.
The list extends beyond retailers and includes notably what was Midland Bank, which weakened itself so much in its US foray that it was eventually bought by HSBC.
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