Wednesday, April 9, 2008

From on high to online

Dixons
Dixons: disappearing from a store near you. Photograph: Ian Waldie/Getty Images
Dixons, the high street electricals retailer, is about to disappear from the high street as it turns itself into a company that will sell digital cameras and flat screen TVs solely on its website.

The company that began life as a single photographic studio back in 1937 insists that it is making the move to a pure online player from a position of strength. The figures tell a different story.

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