It may not be a website with a reputation for having a social conscience, but MySpace has launched a new service for its ever-expanding troupe of savvy teenage networkers: political empowerment.
The US arm of the self-promotion site has teamed up with the non-partisan youth voting campaigners Declare Yourself to encourage members to make use of their vote in the state elections this autumn.
Designed as a standard MySpace profile, the page combines downloadable voter registration forms and voter information with public service announcement videos directed by David LaChapelle, warning of the dangers of "silencing yourself". After registering, users can pin a virtual badge to their profile saying "I Registered to Vote on MySpace".
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