Tuesday, April 15, 2008

Corporation co-operation

Would you blog in praise of a corporation for money? You might think such activity is completely against the ethos of blogging and citizen reporting - but if you did choose to cash in, you wouldn't be the first.

The blogosphere has long crackled with anti-corporate ire, becoming a much-cherished platform for anyone with a gripe or point of view to be able to vent some anger. Big firms such Starbucks, McDonalds, and Halliburton are all no strangers to the venom of bloggers.

But Stephen Armstrong's piece in the current New Statesman investigates how big business is muscling in to pay for sympathetic coverage from an army of mercenary bloggers.

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