Brickie Wags are the new Yuffers

Urban Farmers forage for food in a north London market. Photograph: Linda Nylind

Ever since the Yuppie flourished in the 1980s, writes Sarah Bridge, futurologists and marketing folk have been falling over themselves to both predict and define new trends that can be shoehorned into an apt acronym (acronym: Absurdly Contrived Representations Of Names Yielding Mass Stupefication).

Now the supermarket chain Somerfield says it has identified six new social types which will define the nation in the decade ahead.

It has given them entertaining names, presumably in the hope that these will catch on in the same way that the Wags label caught on during the World Cup.

Now we have Brickie Wags - consorts for high-earning plumbers, electricians and builders who will outdo footballer's wives in terms of over-the-top fashions and tacky mansions - plus Young Fogeys, Urban Farmers, Virtual Villagers, Transient Twenty-somethings and Unstoppable Oldies.