The frenzy for the much touted Anya Hindmarch £5 "I'm not a plastic bag" bag was not entirely unexpected, as any diligent pupil of supply and demand economics could have told you.
The formula goes something like this: take a trendy designer, get some even trendier Hollywood heart-throbs to be photographed casually lugging the designer's wares and add a charity and some cunning PR. Oh, and only release 4,000 of them (at least initially). The result, of course, is huge overdemand ... and more press coverage.
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