The planned €3.1bn (£2.1bn) merger between Adidas-Salomon and Reebok is all about catching up with Nike, especially in the US.
The US accounts for 50% of the sports footwear market. Nike has the lion's share, taking 36% of the $8.9bn (£5bn) US sports shoe market last year.
By contrast, Adidas's share was only 8.9%, while Reebok controlled 12%. But together, Adidas - based in Herzogenaurach, Germany - and Reebok, based in Canton, Massachusetts, could give Nike a run for its money.
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